The bachelor’s degree in business with a concentration in marketing integrates fundamental business knowledge with specialized coursework in marketing strategies and consumer behavior. This degree equips students with the skills and knowledge needed to thrive in various marketing roles within organizations or pursue careers in advertising, public relations, market research, or brand management.

Throughout the program, students will learn core business principles, including finance, management, accounting, and economics. They will also delve into marketing-specific subjects such as marketing research, advertising, digital marketing, consumer behavior, brand management, and market analysis.

By focusing on marketing, students develop a deep understanding of how to identify customer needs, create and communicate value propositions, and develop effective marketing campaigns. They learn to analyze market trends, conduct market research, and utilize various marketing channels and technologies.

The curriculum emphasizes critical thinking, problem-solving, and creativity, allowing students to develop strategic marketing plans and execute them effectively to reach target audiences. Students also gain proficiency in data analysis, market segmentation, branding strategies, and marketing communication techniques.